Scale Your Ecommerce Business & Get the Chance to Pitch at the Upcoming Elevate Festival (Sept 20-22)

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eCommerce North Innovator Challenge


Today, business owners take on insurmountable challenges to establish a wide market presence and thrive in a hypercompetitive environment. The eCommerce North Innovator Challenge is here to ensure that eCommerce founders succeed in this environment by helping you build an audience and drive website traffic.

Find Out If You’re A Fit

You’d be a great fit for the Innovator Challenge if you:

  • Are an ecommerce founder
  • Run a marketplace or direct-to-consumer (D2C) business
  • Offer socially-conscious products or services

Ideas We Love

Are you the next Fleur & Co., Eight50 Coffee or Kabo?

The most successful ecommerce startups that come out of our programs are built on business ideas and concepts that market socially-conscious products and/or services, or incorporate sustainability into their value chain. 

Are you launching an ecommerce business that offers socially-conscious products and/or services, or incorporates sustainability into its value chain? How do you plan to scale your business and its impact?

We’re seeking ecommerce founders to join our upcoming Innovator Challenge who are keen to pitch their business and how they are scaling their impact at Elevate Festival.

There are 2 ways to pitch your startup at Elevate Festival 2022:

  • Complete Innovator Challenge Track: Join us to refine your growth strategy during our 6-week program, which starts on August 16
  • Pitch Readiness Track: Join us for sessions beginning Sept 6 to refine your pitch

Eligibility Criteria

Teams that are eligible for consideration must satisfy the following criteria:

  • Canadian: At least 1 member of your team lives in Canada
  • Commitment: At least 1 member of your team can commit to sessions two nights a week (Tuesdays and Thursdays) during this program
  • Collaborative and coachable: You are open to feedback and new perspectives
  • On a mission: You have a vision for your business and the world.

If you satisfy the criteria and are passionate about revolutionizing e-commerce, apply here.

What’s In It For You

  • 6 weeks of programming with sessions twice a week in the evenings 
  • Mentorship/coaching on how to build your business
  • Access to experienced mentors and coaches in different areas, including brand building, content strategy, paid ad testing, website conversion, and more
  • Access to experienced ecommerce founders to learn and gain insights about their startup journey
  • Access to eCommerce North stakeholders from the Elevate and Moneris teams
  • Your new community and networking opportunities for peer-to-peer learning
  • An opportunity to pitch for the chance to win $5,000 CAD at the Elevate Festival on our Scale Up Stage to the startup community, investors, and potential customers for the best marketing strategy – created or refined through the Innovator Challenge.
  • 1 complimentary Startup Pass to Elevate Festival 2022 (Sept. 20-22) to learn from ecommerce thought leaders, network with other founders, and connect with potential investors

If you are shortlisted, we will contact you for a short 20-minute interview. Please note that only shortlisted applicants will be contacted.

Following The Innovator Challenge, You’ll Take Away:

  • A growth framework to scale your audience
  • An effective and creative way to tell your brand story
  • An airtight content strategy to help you build your audience 
  • An overview of how to optimize your landing page for customer conversions
  • A refined business pitch

Key Dates

Put these in your calendar.
Please note that this program is virtual.

Applications Open:
July 7, 2022
Applications Close:
August 9, 2022
Start date:
August 16, 2022
Pitch Readiness Stream Begins
September 6, 2022
Pitch finals @ Elevate Festival:
September 22, 2022

If you satisfy the criteria and are passionate about revolutionizing e-commerce, apply below.